Here She Comes, Miss (Elected) America 

So why is a once proudly apolitical pageant turning out so many wannabe politicians this election cycle (more than ever before, according to records kept by the Miss America Organization)? The answer can at least partly be found in the way the Miss America pageant has reinvigorated itself after decades of declining relevancy. Navigating the reign of reality television, the female athlete-turned-superstar, televised Victoria?s Secret fashion shows, and the soaring ?rates of women in higher education, Miss America has increasingly become more serious, emphasizing scholarship money and advocacy (though, yes, to win, a woman still needs to wear a bathing suit on national television). In 2012 the broadcast enjoyed its best ratings in eight years. As the Miss America brand evolves, the American political system/media circus continues to devolve. One world gets more serious, one gets less, and the two collide somewhere in the middle: The time seems right for the beauty-queen politician.

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